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Pennsylvania Liquor Control Board modifies pricing regulations
By: WJAC Web Staff
HARRISBURG, Pa. -- The Pennsylvania Liquor Control Board announced a change eliminating the requirement that a licensed limited winery cannot sell wine at the winery for less than that same wine sells at Fine Wine & Good Spirits stores.
"Previously, Pennsylvania wineries had to sell their wine to the PLCB for a significant discount to account for the agency's markup and liquor tax," said Joseph E. Brion, PLCB chairman. "We believe that requirement impacted what wine our in-state wineries sold to us. It is our hope the change will encourage wineries to expand their selection in our stores to benefit consumers and the industry as a whole."
The PLCB sells more than 100 Pennsylvania wines in its divisions.
In July, 2013 the PA Preferred program added 43 new Pa wines to a select number of Fine Wine & Good Spirits stores across the commonwealth.
PA Preferred wineries are allowed to submit up to 10 wines and sell at up to 10 Fine Wine & Good Spirits stores of their choosing.
According to the PA Winery Association more than $2 billion comes from the 150 commonwealth wineries.
"Providing consumers with a wide variety of good, quality wines is something that we strive to achieve," said Robert S. Marcus, PLCB member. "Now more than ever, consumers want to buy local, and we want to give them that option when they come into our stores."
"The regulatory change was a small but important step for Pennsylvania wineries," said Tim Holden, PLCB board member. "We will continue to look for ways to promote our in-state wineries, understanding that the wine industry is a very important business with significant economic impact on the state and local economies."
The regulatory change took effect Saturday, March 1.